One of two Sierra Mist spots in Super Bowl XLI, "Karate" via BBDO New York finds Michael Ian Black instructing Jim Gaffigan, Tracy Morgan and others in self-defense (but not well). See also "Combover," which ran in the same quarter. The ads were an expansion on Sierra Mist's lone 2007 Super Bowl spot "Wand."
Director: Hank Perlman. Production company: Hungry Man. Director of photography: Joe DiSalvo.
Chief creative officer: David Lubars. Chief creative officer/copywriter: Bill Bruce. Art director: Doris Cassar. Senior producer: Amy Wertheimer. Executive producer: Hyatt Choate.
Editing: Nomad Editing Company: Editor: Tom Muldoon.
BRAND: Sierra Mist
QUARTER AIRED: Q1