Skechers' first Super Bowl appearance comprised the same 15-second spot running two different times. The economical ad highlights Shape-ups, a toning footwear line that was hugely popular with consumers at the time. Finding success at the big game, the brand came back for the Super Bowl in 2011 ("The Breakup"), 2012 ("Go Run") and 2013 ("The Chase") before taking 2014 off.