In the second of two Snickers ads for the Crunchers line extension (see also "Crunch Issues"), BBDO tells a simpler story of rage and satisfaction. (A kicker at the end admits no fix is permanent.)

Director: Phil Morrison. Production company: Epoch Films.

Chief creative officer: Ted Sann. Senior executive creative director: Charlie Miesmer. Creative directors: Will Boudreau, Rick Midler. Art director: Vann Graves. Copywriter: Ana Fader. Executive producer: J.D. Williams.

BRAND: Snickers

YEAR: 2001

AGENCY: BBDO

SUPERBOWL: XXXV