So You Think You Know The Upfronts

By Jeanine Poggi and Nathan Skid | April 28, 2017 | 2:30

Antiquated? Maybe.

But the upfronts are no joke.

There is some $20 billion at stake, with broadcast networks selling upwards of 75% of their commercial inventory, and cable channels selling more than half.

So how did we get here and why are we still doing this?