Sprint - Connectile Dysfunction
There were two real pharmaceutical ads in Super Bowl XLI ("Heart Attack," "Biking"), and then there was this.
Sprint's “Connectile Dysfunction” via Publicis & Hal Riney suggests that the cure to inadequate broadband coverage was Sprint mobile broadband.
It followed a pair of 2006 big-game ads, "Couch" and "Locker Room," for the Sprint Nextel brand.
The marketer would be back in 2009 with "Roadies," emphasizing its push-to-talk Nextel Direct Connect service.
For another mock-pharma Super Bowl ad, see Pepsi's 2001 spot "Bob Dole."
AGENCY: Publicis & Hal Riney
QUARTER AIRED: Q2