Sprint used AI robots to mock Verizon in its Super Bowl LII spot.
Creative agency Droga5 produced the video, which shows a scientist recording notes on the progress of Evelyn, an advanced AI robot. Evelyn interrupts her creator after his smartphone sends a reminder that the bill is due.
"Doctor, I still don't understand why you have unlimited with Verizon," she says. "Why wouldn't you switch all your lines to Sprint? I've analyzed the data. Sprint's network reliability is less than a 1 percent difference than Verizon's, yet you choose to pay twice as much."
Evelyn and her robot friends laugh at the scientist when he says, "I never thought of that." We then see the scientist in a Sprint store meeting former "Can you hear me now?" guy "Paul."
It's the second consecutive year that the teleco carrier worked with Droga5 for its Super Bowl spot, following its 2017 escape-your-contract pitch "Car."
QUARTER AIRED: Q1