John Malkovich finally reaches the person who's being John Malkovich in Squarespace's Super Bowl spot for 2017, a play on the 1999 Spike Jonze movie "Being John Malkovich" and the website-building service's fourth big-game appearance in a row (see also "Real Talk With Key and Peele" in 2016, "Om - Dreaming With Jeff" in 2015 and "A Better Web Awaits" in 2014.)
In the commercial, which Squarespace released the Wednesday before the game, Malkovich appears in his design studio talking on the phone to whoever has already claimed the domain name JohnMalkovich.com and trying to get it for himself. The ad is the culmination of a story built in earlier spots, including a 60-second commercial during the pre-game.
Squarespace worked with JohnXHannes, a creative collective based in New York, on the campaign. It released the Super Bowl ad on the Wednesday before the game.
As in recent games, Squarespace faced Wix.com in Super Bowl LI ("#DisruptiveWorld").
Director: Miles Jay. Production company: Smuggler. Executive producers: Allison Kunzman, Patrick Milling Smith, Brian Carmody. Director of photography: Chayse Irvin.
Executive creative director: Hannes Ciatti, John McKelvey. Executive producer: Kristine Ling. Head of client management: Verena Zannantoni. Senior art director: Conor Hagan. Senior copywriter: Matt McCarron. Senior planner: Iain Newton. Operations director: Karen Lo. Business affairs: Waving Cat Productions.
Production designer: Carly Reddin. Stylist: Jurgen Doering. Parisian service company: Premiere Heure. Parisian Producer: Catherine Guillot. U.S. line producer: Alex Orlovsky. Editorial: NO6.
QUARTER AIRED: Q2