In a detour from ad executions that obsessed over calorie counts or Jared Fogle's weight loss, Subway's turn in Super Bowl XXXVIII tries out some humor en route to the healthy-messaging destination. The ad, by Publicis Groupe's Fallon Minneapolis, was part of a six-year run for the sandwich chain that only skipped a beat after 2005's "Parking Lot."

Director: Neil Harris. Production company: Smuggler. Producer: Nina Huang. Executive producers: Patrick Milling Smith, Brian Carmody. Director of photography: Crille Forsberg.

Executive creative director: David Lubars. Group creative directors: Dave Damman, Greg Hahn. Art director: Bobby Appleby. Copywriter: Dean Buckhorn. Agency producer: Joe Grundhoefer. Director of broadcast production: Brian DiLorenzo.

Sound design: Brahmstedt White Noise. Sound designer: Carl White. Music: Singing Serpent. Music producer: Glen Galloway. Composer: Rafter Roberts. Post production: Hi-Wire. Editorial: Nomad Editing Company. Editor: Jim Hutchins.

BRAND: Subway

YEAR: 2004

AGENCY: Fallon

SUPERBOWL: XXXVIII