Tabasco returns to the Super Bowl with a spot via DDB that's got sex appeal and a selling proposition for the payoff the justifies it: enough heat to tan you from within. It's a little scary, actually, but Super Bowl Sunday is not a time for overthinking things.

"Tan Lines" was Tabasco's first big-game spot since it elevated a regional Super Bowl ad from 1997, also created by DDB, to a national buy in 1998 ("Mosquito").

BRAND: Tabasco

YEAR: 2005

AGENCY: DDB

SUPERBOWL: XXXIX