Super Bowl regular Taco Bell again tapped DraftFCB in Irvine, Calif., for a 30-second big game spot, this time to debut its new Fiesta Platter product. The commercial featured hungry office workers encouraged by a mariachi band to sit down and enjoy their platter. 

The chain, which had appeared the year before in DraftFCB's "Big Game," would keep coming back to the Super Bowl most years, with the exception of 2011 and 2012.

Director: Steven Tsuchida. Production company: Oil Factory. Creative: Scott Murray, Tom Anderson. Editor: Jim Stastauskas.

BRAND: Taco Bell

YEAR: 2008

AGENCY: DraftFCB

SUPERBOWL: XLII

QUARTER AIRED: Q4