Taco Bell and DraftFCB Orange County's "Speed Date" opens with a clever bit, along the lines of the best scene in the 1996 movie "Swingers" ("Hi! Uh, Nikki? This is Mike. I met you at the Dresden tonight. Uh, I just called to say that I had a great time, and you should call me tomorrow, or in two days, whenever... ")
A guy gets a girl's digits at a party and dials her the moment she turns around. When she accepts a dinner date, he's immediately got food in hand: "enchiladas at the speed of Taco Bell."
Taco Bell has been a regular Super Bowl advertiser in the modern era. It also ran DraftFCB spots in the big games prior ("Fiesta Platter") and following ("It Rocks," "Poem").
Director: Chris Hooper. Production company: Bob Industries. Director of photography: Kris Kachiki. Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant. Producer: Karen Rohrbacher.
Chief creative officer: Chris D'Amico. Executive creative director: Teddy Brown. Group creative director: Jeff Maerov. Creative director/copywriter: Scott Murray. Creative director/art director: Dan Neri. Senior agency producer: Jim Phox.
Editorial: Optimus Editorial. Editor: Jim Staskauskas.
BRAND: Taco Bell
QUARTER AIRED: Q3