Taco Bell - The S-Class

February 03, 2002 | :30

Super Bowl regular Taco Bell borrows some of the tropes of the auto advertisers it bumps up against in the big game, imagining the enthusiastic run-down of car features applied to a slightly more affordable product.  

The spot was created by Foote, Cone & Belding, following prior Taco Bell appearances by The Richards Group ("Border Lights I," "Border Lights II").

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  • BrandTaco Bell
  • Year2002
  • AgencyFoote, Cone & Belding
  • Superbowl #XXXVI
  • Quarter airedQ4