Super Bowl regular Taco Bell borrows some of the tropes of the auto advertisers it bumps up against in the big game, imagining the enthusiastic run-down of car features applied to a slightly more affordable product.  

The spot was created by Foote, Cone & Belding, following prior Taco Bell appearances by The Richards Group ("Border Lights I," "Border Lights II").

BRAND: Taco Bell

YEAR: 2002

AGENCY: Foote, Cone & Belding

SUPERBOWL: XXXVI

QUARTER AIRED: Q4