In 2009, Teleflora’s debut Super Bowl ad, "Talking Flowers," was criticized for being mean: It featured a boxed talking bouquet flowers making fun of people for being ugly and sad. In 2010, our ad reviewer wrote, “Redemption!”
The new spot, again created by internal shop the Fire Station Agency, brings back the obnoxious bouquet but redirects its fire toward the office bully -- and delivers worthy flowers to someone else.
Flower-delivery services came to like the Super Bowl because of its calendar position heading directly into Valentine’s Day. Teleflora would become a threepeat Super Bowl advertiser in 2011 ("Help Me Faith"), but without the talking-flowers gag.
QUARTER AIRED: Q2