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    Ad Age Video Marketer's Playbook: The CMO's Guide To Success The Evolution of a Priceless Campaign

    The Evolution of a Priceless Campaign
    By Ad Age Video | July 28, 2015

    When Raja Rajamannar became MasterCard's CMO and steward of the hugely successful Priceless campaign, he brought one guiding philosophy.

    Marketer's Playbook: The CMO's Guide To Success

    How Subway Does Product Placement (Just Don't Call It That)

    How Frito-Lay Got Caught In The Feedback Loop

    Mondelez's Wholesome Campaign Proves Powerful -- and Polarizing

    How Gatorade Found The Beauty In Social

    How Justin Timberlake Became Rick 'Sour' Vane For Beam Suntory

    Allstate Is In Good Hands With Mayhem

    Macy's Embraces a 'Digical' World

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    2022: Super Bowl LVI

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    • Featured
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      • Podcasts
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      • Who's buying ads?
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    • Blogs
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      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates