The Magic In The Math
By Nathan Skid and Judann Pollack | March 21, 2017

Connected devices are treasure trove of intimate data and insights for marketers.

But what happens when every device is a data point? How do you determine signal from noise?

Here's how to find the magic in the math in this second installment of The Connected Life.

The Connected Life

Making Sense of The Connected Life

Are Connected Devices The New Customers?

The Darker Side Of Data

Do Smarter Devices Mean Smarter Marketing?

Bringing Digital Analytics To TV

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