Welcome to the Top 5 most creative brand ideas you need to know about now.
At number five, Serena Williams recites LL Cool J in a heartwarming yet powerful portrait of motherhood from Droga5 promoting Chase’s sponsorship of the U.S. Open. Martin de Thurah directed.
At number four, a touching, lovely tale about how food can bring cultures together, from Dutch supermarket Plus and JWT Amsterdam.
At number three, the New York Public Library and Mother New York have introduced something quite delightful to the world of social media -- literary classics, like Kafka’s “Metamorphosis” and Lewis Carroll’s “Alice in Wonderland” -- delivered in Instagram stories.
At number two, Google targeted New Yorkers with a new digital outdoor campaign promoting its Maps feature, which directs residents to what’s trending in their neighborhoods with real-time messages that are also informed by time of day and current weather. Anomaly conceived the campaign and Grand Visual was behind the production.
And at number one, back in February 2017, Time magazine featured a cover image from artist Tim O’Brien illustrating the chaos in Donald Trump’s then-young White House. Then, in April of this year it revisited the idea in the midst of the Stormy Daniels controversy and now, with the Michael Cohen and Paul Manafort developments, here’s the latest evolution. Can’t wait to see the next one!
That’s it for the Top 5. Make sure to check out more of the best in brand creativity at adage.com/creativity.