The top 5 most creative brand ideas you need to know about now

By Ann-Christine Diaz & Alfred Maskeroni | September 03, 2018 |

Welcome to the Creativity top 5 most innovative brand ideas of the week.

At number five, Buffalo Wild Wings positions itself as a haven for football fans seeking escape from the monotony of everyday life, in this funny campaign from Figliulo and Partners, directed by Biscuit’s Aaron Stoller.

At number four, in Europe, Match.com is doing something very special for its audience of single parents. In a campaign conceived out of Marcel Paris, the dating site is providing single moms and dads three free hours of babysitting, via a tie-up with childcare search service Yoopies.

At number three, the latest ironic move from Diesel and its agency Publicis Italy. The fashion brand  riffed off the trend of fashion collaborations by teaming up with a hot name drawing the longest customer lines in Berlin. But this partnership wasn’t with another cool label, it was with a man named Mustafa, a food purveyor known for the best kebabs in town.

At number two, another fashion tie-up of sorts. To celebrate the U.S. Open, TBWA/Chiat/Day and adidas tennis paid homage to tennis icon Billie Jean King, by turning any old shoe into her signature blue three-striped kicks--the ones she wore during the famous “Battle of the Sexes.”  Fans could bring their shoes to the adidas store in  and artists would spray paint and stencil their Nikes, Converse or boat shoes to look like the adidas kicks.

And, at number one,  for one of its latest product drops, cult streetwear brand Supreme “borrowed” the logo of pork producer Farmland, inserting its own name into the simple design. But instead of calling the copyright cops, Farmland and its agency Doner ran with it, creating a lookbook of its farmers wearing the Supreme gear.

That’s it for the Top 5. Make sure to check out more of the best in brand creativity at adage.com/creativity.