Welcome to the Creativity Top 5 most innovative brand ideas of the week.

5. TBS, Full Frontal With Samantha Bee: 'This Is Not a Game, The Game'

A lot of folks are trying to figure out ways to get voters to the polls for the midterm elections. Samantha Bee's strategy? A new trivia app, "This Is Not a Game, The Game." It asks people to answer ten funny politically-themed questions--but also promises the winners real dough.

4. Stockmann: 'One Way' gender-neutral shopping floor, TBWA Helsinki

For Fashion Week, Finland department store Stockmann got with the times by opening a gender-neutral shopping floor. Situated between the men's and women's floors, it features wares from brands like Acne Studios, Marimekko, Calvin Klein, Kenzo and Burberry. The idea was conceived out of TBWA Helsinki.

3. KC Loves: 'Waste of Film', Barkley

This is a heart-wrenching film about how photographer Travis Young learned to cope with his traumatic childhood through his art. After two suicide attempts, he found that taking pictures with real film--not digital--helped him come to terms with feelings he had long buried. The short, directed by Barkley director and editor Josh Dubois, is part of the ongoing series "KC Loves," which celebrates the creative community in Kansas City.

2. Women's Aid: '160,000 Children', WCRS

British charity Women's Aid and agency WCRS conceived this jarring film highlighting the plight of children in abusive households. The cinema ad depicts the relationship of a woman and her abusive husband, but it cuts out scenes that the British Board of Film Classification deems too harsh for children 12 and under to watch. The point? To put in sharp relief the harsh everyday realities of kids in homes affected by domestic violence.

1. Ikea: 'Lamp 2', Rethink Canada

Perhaps it's the ad nerds in us, but we were quite delighted by this very 2018 update to Ikea's classic Grand Prix-winning "Lamp" ad from 2002, which celebrated disposable culture.