Here are the top 5 most innovative creative ideas of the week.
5. We Are Social Paris: 'Ad Cats', We Are Social
Cats plus advertising legends equal pure delight in this project from We Are Social Paris, which transformed the agency cat into icons like Bill Bernbach, David Droga, Leo Burnett and Lee Clow for its Instagram feed. But what's with all the dudes? We're waiting to see how this cat does Mary Wells Lawrence, Colleen Decourcy, Cindy Gallop and the rest.
4. HBO/Rock the Vote: 'Your Voice', Mekanism
For National Voter Registration Day, celebrities often appear in spots showcasing them one by one, in a kind of star-studded, preachy litany. But this time, HBO and Rock the Vote delivered something a bit different. Sure, there are celebrities, but check out what they say this time around.
3. Phenomenal Woman: '1,600 Men', Godfrey Dadich Partners
The groups Phenomenal Woman and Futures Without Violence and agency Godfrey Dadich Partners brought together 1,600 men to put their names on a New York Times ad in support of Dr. Christine Blasey Ford ahead of her testimony regarding Supreme Court hopeful Brett Kavanaugh. The ad pays homage to a similar moment 27 years ago, when Anita Hill prepared to testify against Clarence Thomas, and 1,600 African American women ran a Times ad backing her up.
2. Dr. David Brill for Congress: 'A Family Defends Its Honor'
The political ads for this upcoming election season have shaped up to be really, really good. Last week we saw Bigfoot, and this week, a stunning ad in which a group of professionals attack Arizona congressman Paul Gosar. Seems at first like a typical attack spot until you find out they're all Gosar siblings.
1. Park MGM '8.2 Seconds', Virtue Worldwide
And at number one, two special talents in one campaign. Siblings Michel and Olivier Gondry and Virtue Worldwide promote Las Vegas hotel Park MGM by riffing on the length of time it takes to fall in love.