5. Carling: 'Made Local,' Havas London
Beer gets inclusive in this documentary from Carling, which profiles LGBTQ+ soccer team Black Country Fusion. As part of the effort, created by Havas London, Carling also has provided the team with its new kits for the 2018/2019 season.
4. Mercedes-Benz: 'Bertha Benz,' Antoni Garage
Last week we celebrated International Women's Day, and a number of brands of course came out to support. Among the most compelling work was this film from Mercedes that tells a story we hadn't known about--that of Bertha Benz, wife of Mercedes founder Carl Benz.
3. Elan Languages: 'Unbias Button,' JWT Amsterdam
Another cool International Women's Day idea: this tool from translation service Elan Languages and JWT Amsterdam updated the company's database to include new terminology that allows users to replace words that typically skew male with gender-neutral terms. Visit the Elan site and use the "Unbias Button" to turn words such as "fireman" to "firefighter" and "kameramann" into "camera operator."
2. Lexus: Takumi: 'A 60,000-Hour Story on thes Survival of Human Craft,' The&Partnership
Lexus made what it claims to be the longest documentary ever produced, a 60,000-hour film that explores Japanese master craftsmanship. Created out of The&Partnership and directed by Clay Jeter of "Chef's Table," it profiles top tier artisans to underscore the value of human craft in a world where tech and AI seem to be taking over.
1. Formula 1: 'The Fastest Remix of All Time,' Wieden & Kennedy London
An awesome example of sonic branding: Formula 1 racing worked with The Chemical Brothers and Wieden & Kennedy London on its new audio logo, which it claims is the "fastest remix of all time." The logo turns the full-length song and video of the band's new "We've Got to Try" track and turns it into a three-second remix. The sound is accelerated to 15,000 beats per minute to reflect the 15,000 revs per minute reached by F1 cars.