This ad by Publicis Groupe's Saatchi & Saatchi New York marked just the sophomore Super Bowl effort for Procter & Gamble, which made its first outing in 2004 with Charmin's "Snap," and it wasn't even brand new to viewers on game day. But it was a hit.
The 30-second commercial for Tide to Go depicted a job applicant whose shirt stain spoke louder than he did on an interview. The spot won a Silver Lion at Cannes in 2007 and was subsequently selected by P&G for Super Bowl XLII, in which it tied for 10th on USA Today's annual Ad Meter.
Director: Calle Astrand. Production company: Dab Hand Media.
Chief creative officer: Tony Granger. Executive creative directors: Jan Jacobs, Leo Premutico. Creative directors: Audrey Huffenreuter, Nathan Frank. Agency producer: Dani Stoller. Copywriter: Peter Albores. Art director: Dan Lucey.
Editorial: Whitehouse. Editor: Dan Maloney.
BRAND: Tide to Go
AGENCY: Saatchi & Saatchi
QUARTER AIRED: Q1