Steve Harvey's mistaken crowning of Miss Colombia as Miss Universe in December 2015 (Miss Philippines really won) morphed into a Super Bowl bit in 2016.

"Drop the Balls" by Publicis Seattle was the highest-profile of several attempts by telecom companies to answer then-inescapable commercials by Verizon using rolling balls to symbolize wireless performance. It was also a surprise for viewers in the sense that, unlike many of the other spots, it wasn't released before it aired during the game.

T-Mobile's other Super Bowl 50 ad, for example, was released on Feb. 2, the Tuesday before the game, starting with a debut on NBC's "Today Show" ("Restricted Bling" starring Drake).

The marketer also ran two ads the year before ("KimsDataStash," "One-Upped").

BRAND: T-Mobile

YEAR: 2016

AGENCY: Publicis Seattle

SUPERBOWL: 50

QUARTER AIRED: Q2