T-Mobile and Publicis West in Seattle take on Sprint and Publicis & Hal Riney in San Francisco ("Connectile Dysfunction") in Super Bowl XLI with this spot making the most of two NBA stars.
Director: Stacy Wall, who would direct the sequel, "MyFaves," in Super Bowl XLII the following year. Wall was previously a Wieden & Kennedy creative director on Super Bowl ads such as Nike's 1997 "Super Bowl Party," featuring NBA star Penny Hardaway and his puppet sidekick Lil Penny.
Production company: Epoch Films. Director of photography: Seamus McGarvey. Executive producer: Jerry Solomon. Line producer: John Duffin.
Agency executive creative director: Bob Moore. Art director: Ron Hollenbeck. Copywriter: Steve Williams. Agency producers: Lindsay Reed, Derek Ruddy.
Editorial: The Whitehouse. Editor: David Brixton. Editorial assistant: Page Marsella. Post supervisor: Sue Dawson.
Sound mixer: Jeff Payne. Audio post production: Eleven.
QUARTER AIRED: Q3