One of two 30-second spots in the 2008 game from Toyota, "Badgers" touts the soundproof qualities of its revamped Corolla. The spot was created by Saatchi & Saatchi Los Angeles, which also made the game's later Toyota ad, "Trike Race."
Rival automaker Hyundai also aired two 30-second spots in Super Bowl XLII -- "Big Twist" and "Tomorrow" -- after debating on whether or not to enter the event during a weakened economy.
Director: Jesse Peretz. Production company: RSA. Executive creative director: Harvey Marco. Creative directors: Andrew Christou, Greg Wells. Art directors: Peter Vattanatham, Verner Soler. Copywriters: Sam Bergen, Shannon Wilch, Denise Reynolds. Editorial: Beast. Editor: Paul Norling.
BRAND: Toyota
YEAR: 2008
AGENCY: Saatchi & Saatchi
SUPERBOWL: XLII
QUARTER AIRED: Q2
