In a memorable experiment straight out of a "Mad Max" movie, Toyota and Saatchi & Saatchi subject a Tundra to hard climbing and conflagration on a towering contraption in the Mojave Desert. 

Toyota was a consistent presence in the Super Bowl in the late 2000's: "Killer Heat" was one of two Toyota ads in Super Bowl XLIII (see also "Faces"), the same number of big-game spots the automaker ran in the prior three big games. It then skipped a couple years before returning for Super Bowl XLVI in 2012.

Director: Andrew Douglas. Production company: Anonymous content.

Executive creative director Harvey Marco. Creative director: Erich Funke. Art director: Peter Vattanatham. Copywriter: Craig Lederman. Director of ontegrated production/multimedia: Damian Stevens. Senior producer: Jennifer Vogtmann.

BRAND: Toy

YEAR: 2009

AGENCY: Saatchi & Saatchi

SUPERBOWL: 2009