Toyota - My Bold Dad
Like "How Great I Am," Toyota's other ad in the 2015 game, "My Bold Dad" showed that Toyota and Saatchi & Saatchi L.A. know their audience: Got a room full of slightly inebriated men bonding over sports, throw down a full house of Go Dad and Team America -- from a daddy's little girl's point of view no less.
"My Bold Dad" and "How Great I Am" marked Toyota's third consecutive Super Bowl appearance, all via Saatchi, but a departure in tone from 2014's "No Room for Boring."
BRAND: Toyota
YEAR: 2015
AGENCY: Saatchi & Saatchi
SUPERBOWL: XLIX
QUARTER AIRED: Q2
