Toyota - My Bold Dad

February 01, 2015 | 1:00

Like "How Great I Am," Toyota's other ad in the 2015 game, "My Bold Dad" showed that Toyota and Saatchi & Saatchi L.A. know their audience: Got a room full of slightly inebriated men bonding over sports, throw down a full house of Go Dad and Team America -- from a daddy's little girl's point of view no less.

"My Bold Dad" and "How Great I Am" marked Toyota's third consecutive Super Bowl appearance, all via Saatchi, but a departure in tone from 2014's "No Room for Boring."

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  • BrandToyota
  • Year2015
  • AgencySaatchi & Saatchi
  • Superbowl #XLIX
  • Quarter airedQ2