Toyota - Tide

February 05, 2006 | :30

Toyota and Saatchi & Saatchi set out to show how indestructible the Tacoma truck was in 2006 with one simple dramatization: leaving it on the beach at low tide and coming back after high tide. "A good example of Super Bowl cinema: simple and dramatic," Ad Age ad reviewer Bob Garfield wrote.

Toyota would take product demos to the next level in 2007's Super Bowl XLI with "See-Saw" and "Ramp."

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  • BrandToyota
  • Year2006
  • AgencySaatchi & Saatchi
  • Superbowl #XL
  • Quarter airedQ3