Toyota - Tide
Toyota and Saatchi & Saatchi set out to show how indestructible the Tacoma truck was in 2006 with one simple dramatization: leaving it on the beach at low tide and coming back after high tide. "A good example of Super Bowl cinema: simple and dramatic," Ad Age ad reviewer Bob Garfield wrote.
Toyota would take product demos to the next level in 2007's Super Bowl XLI with "See-Saw" and "Ramp."
BRAND: Toyota
YEAR: 2006
AGENCY: Saatchi & Saatchi
SUPERBOWL: XL
QUARTER AIRED: Q3
