Kaley Cuoco from “The Big Bang Theory” is a purple-clad Chihuahua-carrying genie that appears to a family of Toyota RAV4 owners to grant their wishes. The 60-second spot, created by Saatchi & Saatchi Los Angeles, was accompanied by a social media campaign promising to include a photo from a consumer from Twitter or Instagram, picked from posts using the hashtag #wishgranted. The auto company also sponsored the post-game show.
(Cuoco castmate Johnny Galecki would get his own Super Bowl ad for a car brand the following year, when he appeared in "Nice" for Hyundai.)
AGENCY: Saatchi & Saatchi
QUARTER AIRED: Q1