A rugged Toyota 4Runner negotiates the unforgiving terrain of the frozen north, pursued by a pack of wolves in this minute-long spot by Saatchi & Saatchi/Pacific. Despite a Super Bowl being played in Arizona, several spots visited cold climes in 1996: In addition to "Wolves," the game featured Pepsi's "Frozen Tundra" and Budweiser's "Winter."
Toyota and Saatchi previously appeared in the 1995 game to promote the Avalon ("Clouds"), and would keep coming back to the Super Bowl over the years to advertise various models.
AGENCY: Saatchi & Saatchi/Pacific
QUARTER AIRED: Q2