From his seat on a plane, and eventually from his seat on a mountain and a beach, Morgan Freeman spells out the value of world travel, including meeting people "to delight in our differences."

The 45-second spot, not pre-publicized like so many others in Super Bowl LI, was created by M&C Saatchi.

Airlines were never a huge presence in Super Bowl, but have stopped in from time to time, including American Airlines' narrative gems "Reward Trip" (1987) and "Pilot" (1988).

BRAND: Turkish Airlines - Wonder

YEAR: 2017

AGENCY: M&C Saatchi/Istanbul

SUPERBOWL: LI

QUARTER AIRED: Q4