Some categories and brands seem to lend themselves more to your standard Super Bowl extravaganzas, and some are probably better off focusing on the product. This Super Bowl XXIX ad by then-independent Saatchi & Saatchi locates painkillers squarely in the second group. Tylenol owner Johnson & Johnson also used the 1995 game to promote Imodium A-D ("The Long Commute").
The following year, Johnson & Johnson returned Tylenol to the big game with more allowance for entertaining a big room ("Eddie George").
AGENCY: Saatchi & Saatchi