Universal Studios Orlando returned to the game after an eight-year absence to call attention to its then-new Wizarding World of Harry Potter attraction, set to open in spring of 2010. The ad, by Rosso Media of the U.K., features Harry Potter along with two children and show scenes from the new themed Potter site.

Its previous Super Bowl excursion, "I Want" in 2002, invited adults to get away from it all on a family friendly trip during a national downturn in travel.

BRAND: Universal Orlando

YEAR: 2010

AGENCY: Rosso Media

SUPERBOWL: XLIV

QUARTER AIRED: Q2