Universal Parks & Resorts tapped Peyton Manning for its first Super Bowl ad since 2010.
In the 30-second ad, which was created in-house, Manning coaches families on how to get the most out of Universal's locations in Orlando and Hollywood.
Universal aired its first spot for its Orlando resort in 2002 when the tourism industry was struggling following the Sept. 11 attacks. David & Goliath created a 60-second spot, "I Want," inviting adults to get away from it all on a family-friendly trip.
It returned to the big game in 2010 to promote the opening of the Wizarding World of Harry Potter. The ad, by Rosso Media of the U.K., featured Harry Potter along with two children and showed scenes from the themed Potter site.
BRAND: Universal Parks & Resorts
QUARTER AIRED: Q4