Following the lead of governmental Super Bowl ads from the Office of National Drug Control Policy in the late 90’s, the 2000 U.S. Census turns up in the big game.
This Young & Rubicam spot provides a slightly absurdist look at school overcrowding, culminating with a class held in the janitor's closet. The pitch: Respond to the census because there's federal largesse in it for you. The Census would return to the Super Bowl 10 years later ("Preproduction Location").
BRAND: U.S. Census
AGENCY: Young & Rubicam