Visa turned to longtime partner BBDO for two Super Bowl commercials in the 2001 game, including the memorable “Bunny Love,” which looked to promote paying with its Check Card instead of a paper check.
BBDO, which also represented brands from Cingular to Pepsi in Super Bowl XXXV, was Visa’s agency of record from 1985 to 2005, making Super Bowl spots for the brand in many of those years. It also created the Visa ad "Vacuum" accompanying "Bunny Love" in 2001.
Director: David McNally. Production company: Omaha Pictures. Director of photography: Allen Deviau. Producer: Michelle Lurie. Executive producers: Greg Ferguson, David Frankel.
Creative directors: Jimmy Siegal, Ted Sann. Copywriter: Jimmy Siegal.
Editorial: Crew Cuts. Editor: Clayton Hemmert. Assistant editors: Ed Einhorn, John Dowling.