Kerri Walsh Jennings and Misty May-Treanor train year-round, snow, rain, or shine in this Visa spot by BBDO New York anticipating the upcoming Summer Olympics in Athens. Though one might wonder whether Olympic volleyball stars could afford a flight to Miami or at least, you know, charge it.
If Super Bowl XXXVIII broadcaster CBS was troubled by promoting a sports telecast that would be carried by NBC, the interval of six-plus months before Athens probably took some of the sting out of it.
Visa and Omnicom's BBDO faced MasterCard and McCann-Erickson in the 2004 game ("Homer Simpson Priceless").
Director: Pam Thomas. Production company: Moxie Pictures. Director of Photography: Tami Reiker.
Agency executive producer: Winslow Dennis. Chief creative officer: Ted Sann. Associate creative director/copywriter: Eliot Riskin. Senior executive creative director/copywriter: Jimmy Siegel. Special effects: Sea Level. Sound design: Sound Lounge. Agency music producer: Loren Parkins. Editorial: Cosmo Street.