TV marketer Vizio announced its return to the Super Bowl in 2010 after making a stealthy debut the year before.
"Forge," by Venables Bell & Partners, dramatizes a web-enabled smart TV by depicting an industrial robot plucking stuff from online culture: the "Numa Numa" song, the kid drugged from his dental visit ("Is this real life?" he asks here, as in his viral YouTube video), Twitter, Flickr and other precious e-sources. Kicking off with Beyonce (later to get the whole 2013 halftime show) isn’t a bad way to begin.
For Super Bowl XLIV’s other robot ad, see Intel’s “Lunchroom.”
AGENCY: Venables Bell & Partners
QUARTER AIRED: Q4