Volkswagen and Arnold Worldwide's captivating “Big Day” commercial goes essentially without dialogue to suggest that the Jetta VR6 should be the vehicle of choice for racing to stop a wedding (echoing "The Graduate" and foreshadowing Toyota's 2014 "Bride Breakout" commercial).

Super Bowl XXXV viewers would encounter two other VW ads during the game, "Tree" and "Woods," each attention-getting in their own way.  

Director: Dante Ariola, who would later direct Super Bowl spots for HotJobs.com ("Rainbow") and SunTrust ("Hold Your Breath"). Production company: Cortez Brothers. Director of photography: Neil Shapiro. Producer: Paul Albanase.

Executive creative director: Alan Pafenbach. Chief creative officer: Ron Lawner. Art director: Paul Renner. Copywriter: Carl Loeb. Agency producer: Keith Dezen. Music: Oscar nominated composer J. Ralph. Recording studio: Blast Music. Recording engineer: Joe O'Connell. Colorist: Tim Masick. Editorial: Bug Editorial. Editor: Andre Betz.

BRAND: Volkswagen

YEAR: 2001

AGENCY: Arnold Worldwide

SUPERBOWL: XXXV