This ad via Schaumburg, Ill.-based Pinnacle Advertising and Marketing features employees of WeatherTech, the Bolingbrook, Ill., automotive floor mat manufacturer that ran its first Super Bowl ad in 2014, and the boss's dog in a pitch for the brand's American manufacturing.

Perhaps uncertain that the creative would pack as big a punch on an overcrowded game day as it might during the run-up, or more preciesly the early run-up, when the media aggressively hunts storylines about the upcoming advertising, Weathertech released "America at Work" on Jan. 20, 12 days before the Super Bowl.

The marketer returned to the same themes for its return in 2016 ("Resources").

BRAND: WeatherTech

YEAR: 2015

AGENCY: Pinnacle

SUPERBOWL: XLIX

QUARTER AIRED: Q2