Auto floormat marketer WeatherTech returns to its made-in-America theme for the third Super Bowl in a row with "Resources," created like its predecessors by Pinnacle Advertising in Schaumburg, Ill.

After emphasizing the product in the 2015 edition ("America at Work"), this spot tells a more human story, mixing the product pitch and made-in-America story with tableaus of workers in the surprisingly cool-looking floormat plant and a scene of one arriving home to his family after work.

BRAND: WeatherTech

YEAR: 2016

AGENCY: Pinnacle Advertising

SUPERBOWL: 50

QUARTER AIRED: Q2