By now the most famous maker of car floor mats in America after three consecutive Super Bowl Ads, WeatherTech came back in 2017 to make it four in a row.
"Tech Team," by Pinnacle Advertising in Schaumburg, Ill., continues the brand's "made in America" message. This time, however, it goes beyond flattering shots of the factory floor and proud employees to introduce an action hero who jumps from a moving WeatherTech van to a customer's vehicle and places a WeatherTech FloorLiner in time to avert a catastrophe.
WeatherTech turned heads in 2014 with its purchase of costly Super Bowl air time to promote its unglamorous product line ("You Can't Do That").
AGENCY: Pinnacle Advertising
QUARTER AIRED: Q2