The ad finds Muhammad Ali -- the retired boxer, not the man in his prime -- shadow-boxing. He is impressively "fighting time,” as the text on the screen explains, “time wasted in healthcare." WebMD.com promises to help get that time back, presumably by quickly surfacing information without a trip to the doctor.
The spot, by Ogilvy & Mather New York, joined those of many other web-based services advertising in what would become known as the “Dot-Com Bowl.” But unlike many of the other dot-coms in Super Bowl XXXIV (see E-Trade mark their passing in 2001's "Ghost Town"), WebMD outlasted the bust soon to come.
Ali wasn't the only former boxer to take the big-game ad stage; "Sugar" Ray Leonard endorsed Diet Coke a decade earlier in Super Bowl XXIV.
AGENCY: Ogilvy & Mather