Weight Watchers - All You Can Eat
Weight Watchers and Wieden & Kennedy preserved the mystique of its Super Bowl ad, declining to disclose details early, then lustily embraced the challenge of selling weight loss during a national snackathon, harshing on food marketing in the process.
BRAND: Weight Watchers
YEAR: 2015
AGENCY: Wieden & Kennedy
SUPERBOWL: XLIX
QUARTER AIRED: Q2
2015: Super Bowl XLIX
Newest Videos
Ad Age Custom Content
Ad Age Custom Content
Vevo’s Rob Christensen and XUMO's Bill Condon on leaning into linear to bring music TV back to the living room
Ad Age Custom Content
Ad Age Custom Content
AdColony’s Matt Barash on the best practices for navigating in-app advertising to achieve addressability at scale
Ad Age Custom Content
Ad Age Custom Content
AdColony’s Matt Barash on the best practices for navigating in-app advertising to achieve addressability at scale
Ad Age Custom Content
Ad Age Custom Content
Tune in to a special episode of 'In the Hot Seat' as we recap Ad Age TV Pivot with Facebook's Erik Geisler
Ad Age Custom Content
Ad Age Custom Content
Tune in to a special episode of 'In the Hot Seat' as we recap Ad Age TV Pivot with Facebook's Erik Geisler
Ad Age Custom Content
Ad Age Custom Content
ViacomCBS's David Lawenda on the network's recording-breaking consumption rates and what to expect for the rest of 2020
Ad Age Custom Content
Ad Age Custom Content
ViacomCBS's David Lawenda on the network's recording-breaking consumption rates and what to expect for the rest of 2020
Ad Age Custom Content
Ad Age Custom Content
