Weight Watchers - All You Can Eat
February 01, 2015
Weight Watchers and Wieden & Kennedy preserved the mystique of its Super Bowl ad, declining to disclose details early, then lustily embraced the challenge of selling weight loss during a national snackathon, harshing on food marketing in the process.
BRAND: Weight Watchers
YEAR: 2015
AGENCY: Wieden & Kennedy
SUPERBOWL: XLIX
QUARTER AIRED: Q2