Wix.com had originally planned to sit out of Super Bowl LII, but a last-minute deal was too compelling to pass up.
Within 24-hours of receiving this "great offer," Wix Chief Marketing Officer Omer Shai said the company turned around its 30-second spot. This marked Wix's fourth consecutive Super Bowl ad.
The ad, which ran in the third-quarter of the big game, featured YouTube stars Rhett McLaughlin and Link Neal, whom Wix.com partnered with the year prior. The duo is best known for their popular morning show "Good Mythical Morning."
In 2017, Jason Statham and Gal Gadot starred in Wix's action-packed Super Bowl commercial. The year prior, Wix partnered with DreamWorks Animation for a spot that also promoted "Kung Fu Panda 3," which riffed off memorable campaigns from Budweiser and Old Spice. The first Wix Super Bowl ad featured NFL legends Brett Favre, Terrell Owens, Franco Harris and Emmitt Smith.
BRAND: Wix.com
YEAR: 2018
AGENCY: In-house
SUPERBOWL: LII
QUARTER AIRED: Q3
