"Treadmill," created by Wonderful Company's internal Wonderful Agency, was the latest ad in Wonderful Pistachio's campaign featuring Ernie the Elephant, a CGI character voiced by WWE star John Cena. Here Ernie has trouble with gym equipment that echoes Taylor Swift's mishap in a 2016 Apple spot.
Wonderful Pistachios hadn't been in the game since 2014 ("Get Crackin' America").
The ad was accompanied in the game by a Wonderful Pistachios sibling at the Wonderful Company, Fiji Water, whose "Nature's Gift" ad was also created by the in-house agency.
BRAND: Wonderful Pistachios
YEAR: 2017
AGENCY: internal
SUPERBOWL: LI
QUARTER AIRED: Q1