A faux beauty pageant advertises a fake sport during the country’s biggest sporting event, one marked that year by a preponderance of dot-com advertisers. It was dissonant moment for viewers, perhaps. But a successful one, too, by some measures. Nine of the 10 websites with the most traffic after Super Bowl XXXIX were dot-coms, according to a study by Media Metrix. The other was WWF.com.
On display here, you’ll see the name and “scratch” logo of World Wrestling Federation, which changed its name to World Wrestling Entertainment in 2002 amid a dispute with another WWF, the World Wildlife Fund.