The indignities of a book tour manifest themselves as Jon Lovitz waits to promote his latest -- the Yellow Pages -- in a whimsical setup by Interpublic Group of Cos.' The Martin Agency. The Yellow Pages Publishers Association was "selling a new look for an old book," as The New York Times put it before the game, which aired as the rise of online search made marketing for print references more important.
Lovitz had appeared in the Super Bowl before, helping American Express and Ogilvy & Mather win the very first USA Today Ad Meter in 1989 ("Dana and Jon Do Miami").
BRAND: Yellow Pages
AGENCY: The Martin Agency
QUARTER AIRED: Q4