YouTube TV - Cable-Free Live TV Is Here

February 04, 2018 | :30

YouTube had aready worked live footage from the 2017 World Series into a commercial for its live TV service -- a bid to steal customers from cable and satellite TV providers -- but it escalates the tactic here.

This spot, which aired between the coin toss and kickoff of Super Bowll LII, ran as a splitscreen with live footage of the final moments before gameplay. It's an oblique nod to the growing impossibility of getting people to watch commercial interruptions.

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  • BrandSuper Bowl
  • Year2018
  • AgencyHook
  • Superbowl #LII
  • Quarter airedpre-kickoff