
How place-based media reaches shoppers at the point of purchase decision
To take shopper-marketing efforts to the next level, consider place-based digital out-of-home media screens to get your product into customer…

How OOH campaigns can deliver digital metrics
Media leaders questioning the reporting metrics that digital out-of-home (DOOH) campaigns offer can benefit from these guidelines.
Volta, a member of the Shell Group, is an industry-leading electric vehicle EV charging and media company. Volta's unique network of charging stations powers vehicles and drives commerce, delivering value today while building the EV infrastructure of tomorrow. Volta offers benefits to site partners, cities, brands and consumers by installing charging stations that feature large-format digital advertising screens located steps away from the entrances of popular commercial locations. Retailers can increase shoppers’ spending, advertisers can precisely target audiences, and EV drivers can charge their vehicles seamlessly as they go about their daily routines. Volta's extensive network leverages its proprietary PredictEV platform, which uses behavioral science and machine learning technology to help commercial property owners and cities plan EV infrastructure intelligently, efficiently and equitably.