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    PUBLISHING PARTNER:
    Volta

    How OOH campaigns can deliver digital metrics

    Media leaders questioning the reporting metrics that digital out-of-home (DOOH) campaigns offer can benefit from these guidelines.

    By Mike Schott

    Volta Inc. (NYSE: VLTA) is an industry-leading electric vehicle (EV) charging and media company. Volta's unique network of charging stations powers vehicles and drives business growth while accelerating a clean energy future. Volta delivers value to site partners, brands and consumers by installing charging stations that feature large-format digital advertising screens located steps away from the entrances of popular commercial locations. Retailers can attract and influence foot traffic, advertisers can precisely target audiences and EV drivers can charge their vehicles seamlessly as they go about their daily routines. Volta's extensive network leverages its proprietary PredictEV® platform, which uses sophisticated behavioral science and machine learning technology to help commercial property owners, cities and electric utilities plan EV infrastructure intelligently, efficiently and equitably.

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