New Year, New Challenges – Media & Agency Trends for 2019

Get insights about the media and advertising market and its impact on operational structures and projections for 2019.

Length: 60 minutes
December 11th, 2018 1:00PM EST

The OTT Opportunity: Achieve Reach, Relevance & Revenue

The OTT Opportunity: Achieve Reach, Relevance & Revenue

Learn how to incorporate live, premium OTT into your media mix.

Length: 60 minutes
November 13th, 2018 1:00PM EST

Pizza Press & One Dot Two Dots: a brand font story

Pizza Press & One Dot Two Dots: a brand font story

How Domino's reinvented itself to better serve modern customers

Length: 60 minutes
November 8th, 2018 1:00PM EST

Consumers tell us: What makes a great Experience Brand?

Consumers tell us: What makes a great Experience Brand?

This webinar will spotlight research findings from the Experience Brand Index study and five lessons in brands promise and proof, based on findings. Sponsored by Jack Morton.

Length: 60 minutes
October 15th, 2018 1:00PM EDT

Moneyball: hidden metrics for improved agency ops

Moneyball: hidden metrics for improved agency ops

See how logical but unavailable metrics reveal the truth about your estimating and pricing strategy, agency operations and talent management. Join Michael Farmer, author of the acclaimed Madison Avenue Manslaughter book in its second edition, and Nancy Murray, leader of Deltek's Americas agency management solutions as they outline how modern agencies can find the right balance between profitability and services quality through better business metrics.

Length: 60 minutes
September 25th, 2018 1:00PM EDT

How brands invest in event marketing

How brands invest in event marketing

739 enterprise brands recently shared an in-depth look at their event marketing programs with Harvard Business Review Analytic Services. The results are staggering: Events are a top investment and top performing channel, but only 23% can measure the ROI.

Length: 60 minutes
September 18th, 2018 2:00PM EDT

Employing a data-driven approach to maximize return on your marketing investment

Employing a data-driven approach to maximize return on your marketing investment

Learn how to create the right digital marketing measurement and the best practices to ensure that your campaigns work across channels.

Length: 60 minutes
June 26th, 2018 1:00PM EDT

Make audience-based TV advertising work for you: It’s a simple equation

Make audience-based TV advertising work for you: It’s a simple equation

Marketers have changed their focus and are no longer bound to content-driven conversations. But, all things considered, you won’t drive success with the “it’s all about audience” methodology alone—there are a couple more facets to consider.

Length: 60 minutes
June 20th, 2018 2:00PM EDT

TV and digital convergence: How to thrive in the new world of omnichannel marketing

TV and digital convergence: How to thrive in the new world of omnichannel marketing

Ad Age and 4INFO will teach you everything you need to know about omnichannel marketing in this fast-paced, informative webinar.

Length: 60 minutes
June 6th, 2018 1:00PM EDT

Creating a perfect brand partnership

Creating a perfect brand partnership

Join us for a discussion about how your business can position itself for long term growth. We'll discuss the evolution of agency-client relationships, brand/vendor partnerships and much more.

Length: 60 min
May 15th, 2018 1:00PM EDT

The digital shift: How brands win on Amazon

The digital shift: How brands win on Amazon

Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey.

Length: 60 minutes
April 4th, 2018 1:00PM EDT

Have your best year ever: six keys to email marketing success

Have your best year ever: six keys to email marketing success

Learn the best strategies you need to succeed to achieve the highest email ROI.

Length: 60 minutes
March 28th, 2018 2:00PM EDT

From Draper to Super Duper: Transitioning from traditional to modern agency

From Draper to Super Duper: Transitioning from traditional to modern agency

Hear how three agencies, Ogilvy & Mather South Africa, Veritas and TMP Worldwide, are navigating the waters of change as they introduce newer operational efficiencies and methods of adoption into the agency core.

Length: 60 minutes
March 15th, 2018 1:00PM EDT